The above quote from Fortune Magazine references my work in Texas helping to pass the North American Free Trade Agreement (NAFTA) in Congress.
In our 24/7 world, where change is constant and knowledge translates into power, companies must work every day to earn trust in the marketplace and build influence for their organization. In a nutshell, that’s what I try to do for clients – earn trust and build influence to create impact for their organizations.
Earlier in my career, I ran political campaigns. Using many of the same techniques I learned from those campaigns, I help clients develop a strategic focus, create positive messages and target key audiences of decision makers to win support of their objectives.
Over the years, I have helped clients introduce themselves in the Texas marketplace, establish effective media outreach programs, advocate for their positions, develop grassroots and grasstops lobbying efforts, and implement successful third-party endorsement programs.
I have also coached them how to make effective presentations, manage events, raise funds, contact key decision makers as well as how to deal with angry constituents or customers.
I strive to provide individual service to clients to assist their team in developing and implementing successful public affairs or public relations programs. If needed, I can put together a virtual team of professional associates to take on larger assignments or tasks for clients.
My client relationships tend to run many years. I have had one for more than 30 years, another I have partnered on projects for more than 20.
My goal has been and will continue to be provide each client with strategic and practical advice developed from more than 30 years in the public affairs and public relations marketplaces to help boost their influence and improve their bottom line.
Ken Benson
