Helping Blue Cross Blue Shield mount an information and education campaign on the Affordable Care Act in North Texas. This effort resulted in hundreds of thousands of contacts each year via social media and community events during the three-year project.
Working with the AirbagRecall.com national coalition to inform North Texas residents on the dangers associated with defective airbags in their automobiles. Almost 70 million airbags were under recall nationwide with more than 500,000 of those in North Texas cars. Working with elected officials, governmental organizations, safety coalitions, colleges and public schools, and community groups, to date, our outreach campaign touched more than 100,000 North Texas residents.
Helping a Dallas law firm land an appearance on NBC's "Today Show." That effort resulted in more than 300 local television and media websites hits about an important case the law firm was handling.
Assisting the Hotel Association of North Texas to stop an initiative that would have led Dallas to having the highest hotel tax rate in the country at that time (18 percent). The issue: how to fund a new Dallas Cowboys football stadium. This effort resulted in an estimated annual savings of over $30 million for Dallas area hotels. I also assisted the association in its support of the new American Airlines Center that helped to revitalize an area near downtown as well as expand the Dallas Convention Center.
Assisting in the creation of the Dallas Tourism Public Improvement District, the first such district in Texas. Working with executives from the Hotel Association of North Texas and Dallas’ tourism agency, Visit Dallas, I helped establish the first tourism public improvement district in the nation in Dallas. In the eight years since the TPID was established visitors to Dallas have increased by almost 25 percent, visitor spending by almost 50 percent and Dallas has grown into one of the top five meeting destinations in the country.
Working with national organizations such as Business Roundtable and the U.S. Chamber of Commerce in gaining Texas support for trade legislation on such issues as NAFTA, GATT and gaining China Most Favored Trading status.
Helping introduce to Texas what is now the Texas Mutual Insurance Company. Created by the Texas Legislature as a government corporation after the near collapse of the workers' compensation system in Texas, I helped place company executives in front of key audiences across Texas. Today, Texas Mutual is the largest workers' compensation carrier in Texas.
Almost 30 years ago I was part of the Texas public relations team that assisted North Carolina National Bank in their assumption of First Republic Bank in Texas. At the time it was the largest bank take-over in the country. Today NCNB has grown into the Bank of America, one of the largest financial institutions in the country.